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Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products
Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products

Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products

Date4/14/1981
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(photographer)
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  • Corporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, Vice-president of marketing for arch rival Coca-cola, are bent on carving out a bigger share of the cola market for their respective products
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      ProvenanceCourtesy: Toronto Star Photograph Archives
      CollectionToronto Star Photograph Archive
      Usage Rights Copyright (Learn More)
      Copyright HolderToronto Star (Firm)
      Call Number / Accession NumberTSPA_0130357F
      Geography
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      Coporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, vice-president of marketing for arch rival Coca-Cola, are bent on carving out a bigger share of the cola market for their respective products.
      Coporate warriors: Rod Malcolm (left) marketing director of Pepsi-Cola and John Brennan, vice-president of marketing for arch rival Coca-Cola, are bent on carving out a bigger share of the cola market for their respective products.
      Goode, Jeff
      4/15/1981
      Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)
      Battle: Coca-Cola Canada president Neville Kirchmann (left) and Pepsi marketing vice-president Ron McEachern (top)
      Spremo, Boris
      6/27/1985
      Trailing Coca-Cola in the diet pop war, Pepsi will hitch up an eight-car train to tour the nation in a drive to get people to switch
      Trailing Coca-Cola in the diet pop war, Pepsi will hitch up an eight-car train to tour the nation in a drive to get people to switch
      Beaty, Keith
      5/24/1990
      Going To The Net: The court style of Coca-Cola Canada president Tony Eames is similar to his corporate style -- he doesn't quit on any shot, a tennis partner says.
      Going To The Net: The court style of Coca-Cola Canada president Tony Eames is similar to his corporate style -- he doesn't quit on any shot, a tennis partner says.
      Cimbron, P.
      7/5/1991
      Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd
      Pep back in pop: To fill in the public on the latest development in the soft-drink market, Pepsi-Cola Canada Ltd
      Beaty, Keith
      10/27/1982
      Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
      Roger Enrico: The Pepsi-Cola U.S.A. president concedes it was very difficult to agree to pay pop singer Michael Jackson an unprecedented $5 million (U.S.) for highly successful ads and sponsorship of his 1984 tour.
      Bull, Ron
      10/29/1986
      Coke challenge. Comedian Bill Cosby (left) clowns with Canadian Coca-Cola president Neville W. Kirchmann in Toronto as Coke announces new sales drive (...)
      Coke challenge. Comedian Bill Cosby (left) clowns with Canadian Coca-Cola president Neville W. Kirchmann in Toronto as Coke announces new sales drive (...)
      Cosby, Bill, 1937-
      1/22/1981
      Soft Drinks - Coca Cola
      Soft Drinks - Coca Cola
      Beaty, Keith
      11/25/1993
      Club culture: Above, singing star Boy George in Coca-Cola buttoned beret with shoe designer Patrick Cox, a Toronto native, in a Yohji Yamamoto suit
      Club culture: Above, singing star Boy George in Coca-Cola buttoned beret with shoe designer Patrick Cox, a Toronto native, in a Yohji Yamamoto suit
      Boyar, Monica
      8/13/1987
      Multi-National corporations, such as IBM, Kodak and Coca-Cola, play a big par tin the everyday lives of Canadians
      Multi-National corporations, such as IBM, Kodak and Coca-Cola, play a big par tin the everyday lives of Canadians
      Bezant, Graham
      2/14/1968
      Alphabet cookbook of Coca-Cola
      Alphabet cookbook of Coca-Cola
      Coca-Cola Company
      1928
      Our brands: Hazelton New Products Group managing director Robert Kincaide, left, resarch dirctor Claudine Brierley and marketing partner Rick Sherriff, display products they've helped launch
      Our brands: Hazelton New Products Group managing director Robert Kincaide, left, resarch dirctor Claudine Brierley and marketing partner Rick Sherriff, display products they've helped launch
      Power, Peter
      3/6/1991