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Treating people like customers is the secret behind the $2,500,000 success of Mister Transmission, says Secretary-treasurer Jerry Etkin. The company started in 1963 with one shop and less than $10,000. Now it has 18 outlets.
Treating people like customers is the secret behind the $2,500,000 success of Mister Transmission, says Secretary-treasurer Jerry Etkin. The company started in 1963 with one shop and less than $10,000. Now it has 18 outlets.

Treating people like customers is the secret behind the $2,500,000 success of Mister Transmission, says Secretary-treasurer Jerry Etkin. The company started in 1963 with one shop and less than $10,000. Now it has 18 outlets.

Date7/11/1969
Names
(photographer)
FormatPicture
Subject
    Medium
    Undefined
    Language
      ProvenanceFrom the Toronto Star Archives
      CollectionToronto Star Photograph Archive
      Usage Rights Copyright (Learn More)
      Copyright HolderToronto Star (Firm)
      Object NumberTSPA_0127089F
      Yogurt Kings: Michael Serruya, 23, left, and his brother Aaron, 22, started Yogen Fruz three years ago and it now has 31 outlets and nine more under construction in Canada
      Yogurt Kings: Michael Serruya, 23, left, and his brother Aaron, 22, started Yogen Fruz three years ago and it now has 31 outlets and nine more under construction in Canada
      Power, Peter
      8/5/1988
      Jerome Etkin: Co-founder of Mr. Transmission was killed in Highway 404 crash last November.
      Jerome Etkin: Co-founder of Mr. Transmission was killed in Highway 404 crash last November.
      Griffin, Doug
      5/3/1979
      No secrets: Greg and Judith Mahon don't do anything behind their customers' backs
      No secrets: Greg and Judith Mahon don't do anything behind their customers' backs
      Combs, Erin
      7/2/1982
      Housewives, bank tellers and businessmen are among the customers of Jim Paterson, here accepting a wager in an off-track betting shop. There are more than 100 such shops in the province, say police
      Housewives, bank tellers and businessmen are among the customers of Jim Paterson, here accepting a wager in an off-track betting shop. There are more than 100 such shops in the province, say police
      Goode, Jeff
      1/1/1970
      Downtown Toronto's Church St., between shuter and Queen Sts., is the hub for buy-and-sell and pawnshop outlets. And it's busier than ever these days
      Downtown Toronto's Church St., between shuter and Queen Sts., is the hub for buy-and-sell and pawnshop outlets. And it's busier than ever these days
      Gower, Patti
      6/11/1991
      Downtown Toronto's Church St., between Shuter and Queen Sts., is the hub for buy-and-sell and pawnshop outlets. And it's busier than ever these days
      Downtown Toronto's Church St., between Shuter and Queen Sts., is the hub for buy-and-sell and pawnshop outlets. And it's busier than ever these days
      Gower, Patti
      6/11/1991
      Sartorial splendor: Milton Eugene, owner of Eugene Manufacturing, displays some of the ties he has produced for 660 companies in Canada. Eugene says sales are up 30 per cent this year and he plans to expand by opening outlets in Atlanta and Dallas next ye
      Sartorial splendor: Milton Eugene, owner of Eugene Manufacturing, displays some of the ties he has produced for 660 companies in Canada. Eugene says sales are up 30 per cent this year and he plans to expand by opening outlets in Atlanta and Dallas next ye
      Bull, Ron
      12/16/1982
      Going, going . . . The sale signs spark brisk business at Aikenhead's Front St. E. hardware store as teh company prepares to close its last two outlets
      Going, going . . . The sale signs spark brisk business at Aikenhead's Front St. E. hardware store as teh company prepares to close its last two outlets
      Aikenheads
      11/12/1990
      Homosexual outlets: A kaleidoscope of bars, outfitters and other services cater to the now gay community in downtown Toronto
      Homosexual outlets: A kaleidoscope of bars, outfitters and other services cater to the now gay community in downtown Toronto
      Darrell, Dick
      8/27/1981
      Two outlets in the emergency procedures room of Sudbury General Hospital that somehow became mixed up, so that oxygen outlet dispensed nitrous oxide, (...)
      Two outlets in the emergency procedures room of Sudbury General Hospital that somehow became mixed up, so that oxygen outlet dispensed nitrous oxide, (...)
      Lennon, Frank
      10/7/1973
      Hydro Chairman Robert Franklin hopes $10 discounts off energy-efficient shower heads will encourage residential hydro customers to use less hot water and save electricity
      Hydro Chairman Robert Franklin hopes $10 discounts off energy-efficient shower heads will encourage residential hydro customers to use less hot water and save electricity
      Bock, Tony
      4/6/1990
      Where are the customers? Leasing company executive Michael Collins is puzzled why individual car-lease customers aren't battering down his doors these days.
      Where are the customers? Leasing company executive Michael Collins is puzzled why individual car-lease customers aren't battering down his doors these days.
      Power, Peter
      11/18/1990