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Working wives are taking over from happy little homemakers as the most influential force shaping retail operations and advertising, according to Toronto adman David Cravit. Women like Carol Anne Calderone, shown with Cravit, are forcing stores to extend hours and change times of clearance sales. Toronto supermarkets are already experimenting with late shopping hours.
Working wives are taking over from happy little homemakers as the most influential force shaping retail operations and advertising, according to Toronto adman David Cravit. Women like Carol Anne Calderone, shown with Cravit, are forcing stores to extend hours and change times of clearance sales. Toronto supermarkets are already experimenting with late shopping hours.

Working wives are taking over from happy little homemakers as the most influential force shaping retail operations and advertising, according to Toronto adman David Cravit. Women like Carol Anne Calderone, shown with Cravit, are forcing stores to extend hours and change times of clearance sales. Toronto supermarkets are already experimenting with late shopping hours.

Date12/22/1977
Names
(photographer)
FormatPicture
Subject
    Medium
    Undefined
    Language
      ProvenanceFrom the Toronto Star Archives
      CollectionToronto Star Photograph Archive
      Usage Rights Copyright (Learn More)
      Copyright HolderToronto Star (Firm)
      Object NumberTSPA_0126247F
      Strategy session: David Cravit, left, of Saffer Cravit and Freedman, goes over some newspaper ads with Doug Stewart, vice-president of marketing for Miracle Food Mart, which fired the first volley in the war.
      Strategy session: David Cravit, left, of Saffer Cravit and Freedman, goes over some newspaper ads with Doug Stewart, vice-president of marketing for Miracle Food Mart, which fired the first volley in the war.
      Beaty, Keith
      12/7/1981
      Peak hour demands strain the capacity of Island ferries, but there's a shortage only 120 hours a year so there are no plans to extend the service. Similar problems affect other recreation facilities
      Peak hour demands strain the capacity of Island ferries, but there's a shortage only 120 hours a year so there are no plans to extend the service. Similar problems affect other recreation facilities
      Teskey, Frank
      7/15/1971
      Behind counter of his flagship Diana Sweets stores, company president George Boukydis ponders the future of his $6 million a year enterprise. Stores stopped selling candy some years ago when firm's key candy maker retired after 45 years of service. An adequate replacement was not found and now, says Boukydis, it's getting tough to find pastry cooks. The supermarkets are stealing what few there are left.
      Behind counter of his flagship Diana Sweets stores, company president George Boukydis ponders the future of his $6 million a year enterprise. Stores stopped selling candy some years ago when firm's key candy maker retired after 45 years of service. An adequate replacement was not found and now, says Boukydis, it's getting tough to find pastry cooks. The supermarkets are stealing what few there are left.
      Barkley, Harold
      12/23/1977
      Metal Markets: Bill Mair, founder and president of Metal Supermarkets, cuts some of his own products. Sales this year are expected to top $5 million.
      Metal Markets: Bill Mair, founder and president of Metal Supermarkets, cuts some of his own products. Sales this year are expected to top $5 million.
      Lautens, Richard
      10/27/1990
      Huge clippers like this 204-passenger, six-engine model are on order already for the sky ways between New York and London. They'll travel at 310 to 342 m.p.h., span the distance in nine hours
      Huge clippers like this 204-passenger, six-engine model are on order already for the sky ways between New York and London. They'll travel at 310 to 342 m.p.h., span the distance in nine hours
      Toronto Star (Firm)
      6/9/1945
      Grease Monkey Wendy La Brecque, 23, started work at Mount Pleasant Motors 13 months ago and has already logged 2,000 hours of her 4-year apprenticeshi(...)
      Grease Monkey Wendy La Brecque, 23, started work at Mount Pleasant Motors 13 months ago and has already logged 2,000 hours of her 4-year apprenticeshi(...)
      Mahler, John
      3/10/1976
      He's already to work 70 hours a week for North York
      He's already to work 70 hours a week for North York
      Darrell, Dick
      12/14/1972
      Don Valley parkway already is jammed at hours, and Metro Chairman Albert Campbell says an extension to Steeles Ave
      Don Valley parkway already is jammed at hours, and Metro Chairman Albert Campbell says an extension to Steeles Ave
      Lennon, Frank
      4/17/1973
      Some customers may consider Sunday and evening shopping a recreational activity, but they could easily adjust to shorter, uniform hours, argues clothi(...)
      Some customers may consider Sunday and evening shopping a recreational activity, but they could easily adjust to shorter, uniform hours, argues clothi(...)
      Spremo, Boris
      4/1/1972
      'Hungry people, intoxicated people, street people' drop in at convenience stores in the wee small hours
      'Hungry people, intoxicated people, street people' drop in at convenience stores in the wee small hours
      Slaughter, Mike
      3/6/1984
      Sales-Mania. So long as motorists will stop and buy, Wyatt Raymond, 17, of Ajax will clown around for Grower Direct four hours a day at Baywood Centre in Ajax
      Sales-Mania. So long as motorists will stop and buy, Wyatt Raymond, 17, of Ajax will clown around for Grower Direct four hours a day at Baywood Centre in Ajax
      Madonik, Rick
      8/20/1992
      Elizbieta Colabrese of Visiting Homemakers Assoc
      Elizbieta Colabrese of Visiting Homemakers Assoc
      Bock, Tony
      3/27/1995